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CEOs of small companies can (and should) aspire to understand their customer’s level of satisfaction of his/her products and services. Follow this easy customer satisfaction guideline to get to the core of what your customers want. Read More

If I don’t see these 4 things on a company's site, I wonder about their credibility. It takes so little to garner trust ...and so little to cast doubt. Read More

If you're the CEO of a small company, what web site measurements or Key Performance Indicators (KPIs) should you be monitoring? Read More

I can’t count the number of times I’ve seen marketers use acronyms as pseudo brand names. Resist! Read More

While Twitter is cool and very unique, fundamentally, a 140-characters-at-a-time conversation will only take you so far. Enter LinkedIn. Read More

You can't manage what you don't measure. My top 5 B2B metrics. They may sound rudimentary, but I think the most important B2B metrics are centered around the customer base. Read More

Customer Testimonials: Make it super easy for your customer to help you. Here’s a simple and effective way to solicit and secure great testimonials. Read More

Providing an incentive program (a.k.a. bonuses) for the leadership team of any size business is crucial because it shapes the actions and behaviors of the most visible people in the company. Read More

People can be very forgiving about things if they are handled in the right way. If this fellow had just called me up and even said that he simply forgot to place the order (probably what happened), I likely would have still gone ahead with the order. But he didn’t, so I didn’t.
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People do on line research all the time to learn more about a particular business. What are their motivations and reasons? See 50 reasons why ...some are obvious, others maybe not Read More