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What form should your small business take? The options open to you are varied depending upon the company in which you reside. As Michael Quinn, an accountant and attorney, explains the advantages and disadvantages of running your business as a sole trader in Australia. The arrangement would be roug Read More

There are many potential writers for your small business Website or other copywriting needs. However, copywriter Kate Toon insists that when hiring someone to do your marketing copy, only someone with background working at an advertising agency can give you the experience you need. Of course, Kate Read More

Publishing polls on your business website is one way to attract higher amounts of inbound links and, as a result, traffic. Obviously, you'll want to create a poll on a topic your potential customers will find interesting or one blogs and websites that cater to your target customer would want to lin Read More

Think of building a business the way you would think about growing a lovely African Violet. Blogger Tania Dakka will show you how. Your business needs these three elements to grow whether online or off. If they sound a bit like the elements needed for a healthy plant, don't be surprised? What subst Read More

If you already operate a blog, you know the value it can provide your business as a marketing tool. But before you hit publish, there are seven things Kate Toon believes every blogger should ask themselves first. What do you think of the list? Read More

Is your business ready for an emergency? According to a recent survey by the American Red Cross, only 41 percent of small businesses have a disaster preparedness plan in place. Think about what might happen to your business if an emergency were to occur. Lost revenue, damaged property and assets an Read More

Listening is an important part of business success. There's only one problem, says blogger and entrepreneur Penelope Trunk. Many business leaders, including top CEO's, don't do much of it. But if top business leaders are often wired to get others to listen to them, then how can they gain the insigh Read More

We've all heard the advice. Follow your passion! Do what you love! It seems especially appropriate advice for those attempting to turn a hobby into a career or business. Here's the trouble, though. Not everything you love may make a good business. And, many of us may have more than one passion. So Read More

Does your LinkedIn profile make it look like you're hiding something? Five quick, essential updates. Read More

Search strategist Claire J. Dunn of Tasty Placement is specifically talking about Search Engine Optimization in this post, but the points here could really apply to any kind of business success. Generally, many of these ideas might fall into the categories of marketing or branding, though certainly Read More