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Public relations goes beyond marketing. It's about how to get your product, service or brand to the public and it's often about working with the media to make that happen. It doesn't take a million dollar advertising budget to start positioning your brand in the public consciousness. George Schildg Read More

In this post, freelance graphic designer and social media "helper" Evan Austen talks about the business lessons he's taken from the (fictional) career of super hero Iron Man. (Actually, billionaire and inventor Tony Stark, Iron Man's secret identity.) Whether you happen to be a fan of comic book su Read More

It may sound obvious, but what Erica Mueller is really talking about here is networking to connect not just because of what you think others can do for you. Are you connecting with others because you are genuinely inspired by them? Or do you cynically see them as just another opportunity, another p Read More

Optimizing your latest blog post is great, but when a reader arrives, they need to like what they see and stay a while. That's the power of a great blog post opening, says Belinda Weaver of Copywrite Matters. In this post at ProBlogger, Belinda gives a look at how cool openings like the one to "The Read More

Possibly the biggest challenge entrepreneurs face is motivation. Staying motivated may not be easy, but there are ways to beat the motivation blues. In this post, mompreneur Melanie Kissell gives us a look at some basic tips that should help you get motivated and stay that way. You face many proble Read More

Location based marketing takes many forms today. If you have a business that relies on local traffic or local customers, it is a subject you need to know more about. With interesting infographics and links to the latest research, this post tells you more about what may be the most important kind of Read More

Depending on your business goals, a healthy growing Facebook community can be an important part of your strategy. This is not to say that your success should be measured only from the standpoint of the number of followers on your page or that the number of "likes" or other social validation your pa Read More

The Internet has given even the smallest business the potential of a global reach. But what about small local businesses that still rely upon visits from customers to their brick and mortar store for the majority of their revenue. Or perhaps there is another reason you want to emphasize your geogra Read More

In this post, small business advocate Becky McCray reveals some data from Street Sense, an organization attempting to identify small towns and mid sized cities that fit into a category the group calls Investment Ready Places. They've put together a report and a checklist so that you can determine w Read More

Having trouble with your small business productivity? There are plenty of challenges out there and, as a small business owner, you're probably faced with many of them each day. So how do you plan to solve this problem? Fortunately there are ways to improve your productivity immediately, deal with t Read More