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When Google+ launched last week, a swarm of both users and businesses jumped at the opportunity to join this initially exclusive network. According to a blog post by Google’s Product Manager, Christian Oestlien, the company was positively overwhelmed by the amount of participation they received, pa Read More

After presenting at a recent HSMAI LAX workshop, I found that despite hoteliers’ past lag in social media adoption, they are now catching onto the latest online trends and checking into location based services. But after claiming their page, the next question became, “What kind of deal should my ho Read More

Nine months after the launch of New Twitter, the popular social network is finally preparing to completely eliminate the old platform and force users to switch over to the new updated version.

Before last week, Twitter gave users a choice to either move into the new version of the network or sti Read More

The story of Pizzeria Delfina is an oldie but a goody about a small business in San Francisco that fought back against Yelp reviewers who, in their opinion, were abusing the platform. The pizzeria owner’s frustration with Yelp stemmed from her inability to have any say in the matter, since the plat Read More

Most people have heard the popular motto, “All publicity is good publicity,” but in the case of Anthony Weiner, I think we can all agree that this saying does not hold true. The now infamous Representative is facing an undesirable wave of ridicule and scorn causing congressmen throughout the U.S. t Read More

Every day businesses are constantly on the hunt for more “Likes,” followers or check-ins, and although these stats are important, this obsession with numbers oftentimes causes account managers to overlook one very important social networking element… photos! I’m not saying that you should hire a ph Read More

In celebration of what would have been David Ogilvy’s 100th birthday, popular marketing news source AdAge recently called out for Twitter users everywhere to share their favorite moments, quotes and lessons from the advertising legend himself. Coming from a time when competition was relatively scar Read More

Last Wednesday, Facebook added a new feature that now allows users to tag Pages in their pictures. This means that brand fanatics can now tag that awesome Pepsi tower or those perfect fitting Levis, giving the brand and its image an extra boost of recognition. Read More

Being today’s most trusted source of influence measurement, Klout has recently stepped up its game with a number of major changes that are expected to help every individual better understand and leverage their scores. From a brighter color scheme to a more sophisticated algorithm, you’ll immediatel Read More

In today’s social-crazed world, it seems nearly impossible to pass a street of billboards, get through a set of commercials or read an entire magazine without seeing an ad that ends with, “Visit us on Facebook!” Don’t get me wrong, being a digital marketer I encourage the use of social media, espec Read More