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In SaaS, customer experience is top priority.

Experts report that “customer experience will overtake price and product as the key brand differentiator” by 2020.

So, it’s time to take a serious look at how you engage with your customers.

Are they completely satisfied? Or are you simply meet Read More

In 2015, The Fader reported huge news for Spotify. Out of its 75 million monthly users, 20 million are paying customers.

A 26.6% conversion rate is staggering on freemium products. As Jason Cohen says: “A really good conversion rate for free-to-paid is 4%, like Dropbox. Awesome for them, but nor Read More

Retaining software engineers can be very challenging because of high demand. Here are some tips on how to keep them happy in your company.

1. Have less meetings
2. Assign a fair share of fun and in fun projects
3. Be prepared to trade off time and scope
4. Accept criticism from them
5. Rewa Read More

It’s every bloggers’ desire to create viral blog posts. Here are some useful strategies to help you.

1. Reach out to influencers who may like your posts and share them with their audience. Reach out to them via email or twitter and build rapport.
2. Build anticipation by giving out teasers or s Read More

Despite the numerous benefits of switching to HTTPS, many SEOs and website owners have not done so. For those feeling intimidated by the prospect of switching to HTTPS, columnist Patrick Stox breaks down the process. Read More

Twitter may be blocked in China, but that isn’t stopping it from exploring business relations there.

Co-founder and CEO Jack Dorsey announced in a tweet that Kathy Chen has joined the company as managing director for China. Read More

With 320 million active monthly users, Twitter made a splashy announcement (as they usually do) back in February when they debuted a non-reverse chronological timeline, not a small or unnoticed change, but a real-time algorithmic change to the beloved Twitter timeline. Jack Dorsey, CEO of Twitter, Read More

Facebook announced several new features for Facebook Live that will “give you more ways to discover, share and interact with live video and more ways to personalize your live broadcasts.” Read More

If yours is like the majority of companies reliant on email marketing to nurture leads, generate sales and grow revenue, you’re not sending fewer messages, you’re sending more. As programs become more sophisticated, they also become more complex, and that complexity bleeds over into both planning a Read More

Pinterest is playing the long game when it comes to working with brands. Since launching in 2010, the platform's collected a trove of data on the products people search for and when they search for them. And it's used that data to slowly roll out an advertising business model that while still young Read More