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It was February last month, which meant Valentine’s Day and Super Bowl campaigns were high on the agenda for brands.

I’ll be covering both those topics in this month’s social round-up, along with plenty of exciting news from the likes of Facebook and Twitter, and House of Fraser’s odd decision Read More

In the world of SEO, 2015 was relatively quiet. Sure, search marketers had a plethora of algorithm updates, constantly evolving snippets, instant answers and ever-changing metrics to contend with, but SEO practitioners are used to that pace of change. Read More

Once upon a time, a business sold a product — often a physical product — to a customer. That was a completed sale, concluding a marketing and sales effort.

Nowadays, thanks to technology — and especially the Net and related marketing technology — pre-sale is a journey, the sale is the beginning, Read More

Video network Vimeo has redesigned its app on iOS, with the goal of making it easier for users to discover new videos across the categories that interest them most.

The updated app allows users to follow 16 new categories, like animation, travel and documentary (among others), to view the best v Read More

Get Creative with these Real Life Examples of how Zapier can Ease Your Workload It’s all well and good to be told how to do something, but do you think you could drive a car without having seen one in action? Even if you still fail your first attempt, seeing someone else do it gives you a solid gro Read More

In this episode, Snip-radio has covered SEO ranking factors like trustworthiness and the burden of risk and how these factors can help or hurt your organization's search engine rankings. Read More

PayPal has redesigned its app on iOS and Android, with the goal of making it easier for users to move and manage their money on their mobile device.

The app features a new home screen, which includes a user’s account balance, access to their transaction details, buttons for sending and requestin Read More

One of Clinton Bonner’s biggest priorities is helping the market understand what is achievable through crowdsourcing. Topcoder is a community of designers, developers, and data scientists who specialize in design and technology. This community develops enterprise-level work for some of the biggest Read More

Which would energize me (or anyone) more as a creative business professional?

Creating content that has the primary purpose of driving the sales pipeline and a secondary purpose of improving the life of my user.
Creating content that has the primary purpose of improving the life of my user and Read More

If you’ve been freelancing for a while, then you’ll know that marketing is essential to win new business. It’s something that requires daily attention to drive more people to your website, who might be looking for your creative services. Content marketing, social media, SEO, digital engagement – th Read More