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There’s no such thing as a bad market, only ineffective ways to promote and sell your product. Even in bad times people still buy, its just how they make their decisions that changes.

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How do you feel about your life…your story? If you had to do it all over again…what would you do differently?

I love this question, simply because of what it reveals about people. It fascinates me how many people live their lives with regrets over what shoulda, coulda, oughta have been. Read More

Developing a USP and getting it right can be a tough gig, but a vital component to your branding strategy.

So today we’ll do a quick drive by on the whole shebang, so buckle up. Read More

Going through my downloads folder, I have discovered almost 50 pdfs, the vast majority of which have yet to be looked at…..sound familiar?

Most of these have come as a result of signing up to someones list, newsletter, etc etc. You know the good ol’ ethical bribe theory. Don’t get me wrong I’ve Read More

Have you ever thought of how your dog would perform running your business?…strange question I know, and up until today it had never crossed my mind either.

Don’t worry, I haven’t suddenly flipped out…here’s the back story. Read More

Blogging is an art…..something that requires practice and commitment, much like any skill you want to master.

Me, I’m just a babe in the woods but I thought I’d share with you (in my fledgling fashion) a few tips for getting the groundwork right, before you start to worry about all the funky stu Read More

Your customer relationships are the backbone of your business, here are 7 tips to improve the bond between you and your market. Read More

Your brand is based on perception, how are you helping or hindering your brand development? 5 checkpoints to consider for improving your brand success. Read More

Why you should be using press releases as part of your marketing strategy and a quick cheat sheet on how to get it done Read More

How much emphasis do you place on the psychology of colour in developing your brand visual. While it does play a part, it should not be the prime objective. Read More