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It is HERE! We are in the midst of the 4th quarter and the end of the year will be here in just about 7 weeks. The great news is that there is still enough time to pump up your sales before then. Let’s talk about your marketing and advertising from now until them. Read More

Here is a 4-step formula to ensure your Holiday Sales Skyrocket and Avoid the Pitfalls that Prevent Maximum Profits. Read More

You all asked such great questions after the “Avoid A Holidaze” webinar I decided to answer some more here. There were some from last year that I included because they were good! Thanks so much for joining us. It means the world to me to be able to support you– and it was fun to give out those priz Read More

It was amazing and unbelievable.
They are very young – the youngest club.
They are the oldest team in the sport to have gone without a World Series Championship.
Their fan culture is all built around “Next Year”.
They are a team that no one expected to be a contender for at least a couple more Read More

I just heard this from a client who was at our Retail Profit Revolution. She said “You promised I’d come home with tons of ideas to make my store life more profitable and fun. And I did. But there is so much to do and I stepped back into all these messes back at the store.” Read More

Yesterday, I visited a shop that only sells children’s books. The store was empty and I asked the clerk, “Do you know where I can find Yertle the Turtle?”

He walked over to the computer, typed a few keystrokes and said, “I don’t think we have it, do you know who the author is?”

Stunned silenc Read More

Originally published on RetailMinded.com, the following article offers insight on how much indie retail has changed and what you need to do! Read More

At this time of year, there are pretty much 2 kinds of stores.

1. Stores with lots of new inventory coming in
2. Stores with lots of old inventory on sale Read More

The lesson here is to take your events and promotions “all the way out there”. There are 2 ways to do that. First, if you are spending the time, energy and money to do a promotion for your customers, commit to following through entirely. Think about how you can extend the experience for your cus Read More

I have studied consumer psychology in order to maximize sales. Imagine yourself in this situation: You are in a store and you see a table that is marked SALE. You want to save a buck as much as anyone so you head in that direction. As you approach it, you start evaluating the items to see if any Read More