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So you’ve collected customer feedback – great! Congratulations, you are ahead of the overwhelming majority of small businesses. But your task isn’t completed just yet. In fact, the most common mistake companies make in the customer feedback loop is not sharing the results with employees afterward. Read More

Doug Frates started the business after serving overseas in the Marine Corps, and his company is made up of veteran workers. The entire team works hard to ensure that all of the pieces are unique and of the highest quality. Read more about this creative business in this week’s Small Business Spotlig Read More

Thanks to their dubious reputation as annoying distractions, you may be reluctant to create website popup and popover ads for your own website. Fear not however, there’s lots of evidence that popups increase online conversions in everything from newsletter signups to sales. So with that concern out Read More

There are a number of offline and online marketing strategies that can help boost your business brand and connect with potential customers. Here’s a closer look at four of my favorite tactics and a couple tips to maximize your efforts from them. Read More

Have you ever considered switching your business website from http and moving to https? If you haven’t, now might be the time to at least start thinking about it, as Google recently announced a new search algorithm that gives a boost to sites using https over other, unsecured sites (although later Read More

Business conferences and events are more technologically advanced than ever. If you’re hosting an event, there are so many different methods you can use to learn about the attendees and connect with them. And you can use CRM to gather information and organize it in a way that can benefit your busin Read More

A new advertising offering from Facebook will allow businesses to reach consumers in a new way no matter what device they’re using. It also helps track whether someone sees an ad and decides to make purchases offline. Read More

The availability of smashing web-based tools is a true blessing. These awesome business tools will allow your small businesses to function and work just as large companies do, only without the large expense. Read More

The Ice Bucket Challenge is proof that one person can change the world. Especially with a tools like social media and a little help from friends who believe in your cause. Many people were unaware of ALS, what it is, and how it impacts those who have it until the ice bucket challenge videos and pos Read More

If your business sells products online, then you understand the importance of having great product photos. But for those business owners that don’t have the skills or desire to learn about photography, there are other options. ProductPhotography offers one of those options. Read More