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The risk/reward ratio is higher with new hires at small companies. The cost of a mis-hire is considered to be, on average, 3-4 times their annual salary. The cost of mis-hire at a small company can exceed that and quickly reach — the entire company. On the other hand, the reward from a great new hire at a small company can be—the entire company Read More

Here are the fourteen absolutely indispensable power tools that should be in every sales rep's bag of tricks: Read More

Featured on the cover of this month's New York Enterprise Report, Leonard has grown his father's Norwalk, Conn.-based dairy farm into a four-chain supermarket that redefines the shopping experience. Too bad you have to live in the Northeast to enjoy Stew Leonard's. What makes this place so unique is aside from its high-quality, uber-fresh fo Read More

One blogger thinks small businesses should be wary of having too much Google in their operations. Google Apps and AdSense as poor choices for small businesses? It's a surprising opinion to have, as Google made these services partially to address the SMB marketplace. Yet Matt McGee suggested small businesses avoid those and a couple of othe Read More

A growing business lives and dies by repeat customers or clients, especially in uncertain economic times like these. The problem is that most customer retention strategies are ineffective. To make matters worse, the average business hears from only 4% of dissatisfied customers -- the rest just bolt. Here are 9 1/2 ways how to get your customers Read More

Although HR departments should be aware of questions that are illegal to ask prospective employees, some hiring managers aren't so savvy. Many illegal questions are easy for just about anyone with elementary social graces to avoid, but others might surprise you. Read More

More than 50% of images in promotional emails are routinely blocked by email and webmail programs, but many marketers are still sending image-based emails that do not render well as text-only. Most retail email marketers (57%) send largely image-based emails, even though they have higher spam scores (and so are more likely to be blocked by spam Read More

MicroMentor, which has made nearly 700 mentor matches since it started in 2001, is one of a growing number of Web sites that allow prospective mentors and protégés to easily find each other. Usually, each party creates a profile detailing his or her mentoring needs or expertise that can be viewed by others. Once a match is made, the mentoring can Read More

Many entrepreneurs ask Guy Kawasaki what is the best way to open a pitch to potential investors. Here he answers that question, but also tells you the ten worst opening lines that you can use. Read More

Small town business is an interesting challenge. You either target people in your local area and hope that's enough, or you reach outside for customers and work to get enough attention. If you're targeting outside your local area, there is no question. Social networking is a top way to reach beyond your geographic boundaries. If you're looking Read More