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There is such a thing as your sales team working too hard. What I mean by this is that they might be pushing the customers too hard to get them to buy. iEntry director of sales and overall wise person Susan Coppersmith says, "If you act hungry, you will starve." If your sales team is acting too desperate for a sale, the customer is likely to Read More

Sometimes, what you do is done as well as it can be done. It's a service that people truly love, or a product they can't live without. You're doing everything right, but it's not remarkable, at least not in the sense of "worth making a remark about." What's up with that? Read More

"Discovery consists of looking at the same thing as everyone else and thinking something different." The quote is attributed to the Nobel prize winning physician Albert Szent-Györgyi. How do you look at something different? One method I'd recommend is to "scamper." Yes,hopping around like a small animal or child *is* fun, that's not what Read More

From the interview: Taken a look at BizSugar? It's a place for business owners, managers and entrepreneurs in small and midsized businesses to discover, share and vote for the best business tips, trends, news and strategies on the Web. The idea: If you find a business story, tip or video that you like, give 'em a little sugar! Read More

By forcing me to contact the company in order to get more information about the product, the company is creating a new touchpoint in their marketing process. Great; so now the company can contact all of their leads, people who figure that the additional information regarding the product line is worth the time taken to contact the firm. The pro Read More

Many website owners have a small technical issue with their site(s) that they don't even realize, and when left uncorrected, can severely hurt search engine rankings. This situation occurs when the one or more pages can be accessed via several different URL's. Read More

I thought this was a great video on the importance have providing more than one offer when selling and negotiating. Read More

You may have noticed that at the bottom of each of bizSugar's story pages, we now have a “Related Forum Posts” area. Based on keywords from each article, those links will take you to related forum posts from EvanCarmichael.com. Read More

Great brands operate at a higher level. They don't change the essence of who they are as the business changes. That's backward and that's why companies fail. Instead, they make sure that they direct how the business changes so that it fits with the brand, from the new lines they bring in, to the employees they hire, to the competing compa Read More

Can a viral video contest generate results for a business to business company when the pool of prospects is much, much smaller than for a consumer campaign? Read More