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You may see several articles, seminars, marketing books and etc that try to tell you that all your business needs is to have quality content. Have good online content, and you don’t have to worry about anything else. And while it’s true that having good content helps, the truth is: good content wil Read More

SEO and online marketing in general is a lot more important to small, local businesses than they usually realize. Citations- any online mentions of your business- have a major impact on your local rankings, as well as your visibility across the web. There are a lot of ways to get your name out ther Read More

If you’re not already creating online video content for marketing, you could be missing out on a huge part of the industry. Video is an enormously growing medium of content, and there are hundreds of ways to get your message out there. Here are just a few strategies for doing so. Read More

Youtube is full of content- thousands and thousands of videos being viewed and uploaded every day. This can seem daunting if you’re trying to publish video SEO, clips that will draw viewers to your business and give them information... Read More

If you’re looking to improve your conversion rate, there are several tricks that you can use to convince visitors to become customers.

Hack 1: Give the People What They Want
One way that you can ensure high conversion rates is by increasing the appeal of your content. Read More

Over the past year, there has been noticeable uncertainty surrounding the PPC marketing industry. Despite the release of several new advertising features, cost-per-click on search advertising is worryingly high and desktop searches are heading steadily downwards. During this time we’ve seen a large Read More

Search engine optimization (SEO) and search engine marketing (SEM) have very similar names. Many people even use the terms interchangeably- but these two ideas actually have some key distinctions between them. Read More

Many businesses have trouble figuring out how best to use PPC (pay-per-click) in their online marketing. There are several different tips and tricks with varying results, and advertisers also have to figure out when to use PPC and when to turn to SEO for their ad campaigns. Here are some simple way Read More

Ranking is the most important aspect to making a successful site, and there are many reasons why a site can fail to draw in traffic. Here a few common reasons for why your site is doing poorly and tips to eliminate these reasons that can help your site gain a higher ranking and rise in popularity. Read More

SEO (search engine optimization) can be a complex and involved process, which is why a lot of companies turn to experts for help. Advertising businesses offer the services of those who know their way around the tricks and tools of SEO, and you may have come to realize you need the help of one of th Read More