KEXINO submitted the following stories to BizSugar

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Customers Are Lazy

Customers Are Lazy - http://kexino.com Avatar Posted by KEXINO under Marketing
From http://kexino.com 4145 days ago
If you don’t make your customers’ purchasing experience an easy and pleasant one, don’t be surprised if they go and find a company that does. Read More
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Customers have changed, yet many companies are using business communications tactics dating back from a century ago. How's that working for you? Read More
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Rather than focus everything around a solution-driven proposition, try extending your marketing and lead-generation efforts around creating greater awareness to the factors that contribute to the problem. Read More
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How much longer are consumers going to allow manufacturers to set the rules fo sales, service and support? Read More
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If you can't be confident, passionate and enthusiastic about your business value proposition, then how can you reasonably expect anyone else to be? Read More
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The challenge you have today is not simply making a case for social media. It’s that people are becoming connected and, as a result, their expectations, preferences and interests change.

The question is can business change along with it? Read More
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There's no such thing as stating the obvious when it comes to communicating your business value superiority to your target market. Read More
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Why Selling Margarita Pizza Is Boring

Why Selling Margarita Pizza Is Boring - http://kexino.com Avatar Posted by KEXINO under Marketing
From http://kexino.com 4204 days ago
Made Hot by: Sun Tzu Business Guide on October 20, 2012 12:49 am
There's already someone selling the boring, safe option to a mass market. Your opportunity is selling niche products/services to the market periphery Read More
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Social Media Puts The "Service" Back Into Customer Service

Social Media Puts The "Service" Back Into Customer Service - http://kexino.com Avatar Posted by KEXINO under Social Media
From http://kexino.com 4217 days ago
Made Hot by: Squawk Media on October 6, 2012 3:57 am
As a company's customer service presence grows on social media channels, does "Customer Service" become part of "Marketing" - or the other way around? Read More
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Marketing your business today meaning learning from past mistakes - and fixing them fast. It requires an iterative mindset similar to so-called "Agile" development principles. Read More
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