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Do you spend too many hours looking at what other people are doing and not enough time embracing your unique talents? I've done the same in my pregnancy and in my business. Here's why it's a dangerous trap to fall into and how to stay out of it. Read More

It's psychologically proven to work. Give a gift and your customers will be more inclined to give something back. It's called the rule of reciprocity. Here are several examples of when and how it works. Read More

Buyer's psychology is one of the most powerful sales methods. This article talks about how to infuse that psychology into your headlines to capture consumer interest. Read More

Still using experience to sell your brand's image? You might want to rethink that strategy. Here's why experience doesn't sell and why better marketing writing does. Read More

Do you use an editorial or publishing calendar to come up with your posts? Here's why this common strategy has never worked for me (and what I do instead). Read More

Worried your new marketing strategies for 2016 will fly out the door at the end of January? Make these four resolutions and you'll see bigger success in the New Year. Read More

Is your small business prepared for the New Year? Here are the 12 emerging trends in marketing (as I see them) and what you can do to keep your business current and innovative in 2016. Read More

Remember the 4Ps taught in college years ago? They still reign true today. Here's how social media fits in with each piece of the marketing mix. Read More

Is your business still stuck with a brochure style website? Blogging might seem daunting, but when you compare the opportunity costs, you'll wonder why you haven't started one earlier. Here are six reasons why you'll want to add a blog to your website, like, yesterday! Read More

Hearing crickets on your website? It's one of the biggest frustrations of local business owners and yet, they're not sure how to get more people to their pages. This post gives 10 easy ways to drive more traffic and create more interest in the content being produced so you can make more sales from Read More