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For solopreneurs, the $10,000 mark is one of the most challenging milestones to reach. Here's how one man reached $10,000 -- and the lessons he learned along the way. Read More

In a typical day, how many times do you swing back and forth between loving the stuff you’re working on and hating it? But that’s the nature of the work, right?. And it’s why we love the solopreneur life. Read More

Here's the number-one lesson I've learned from legendary copywriter Gary Halbert: start with a Fact Sheet. If you do the Fact Sheet well, then the writing is as easy as falling off a log. Read More

You could go a long way and not find a cooler niche business than this one: Derek Kipe, the Chair Guy, rents folding chairs to people standing in the legendary line for Franklin Barbecue in Austin, Texas. Read More

Wouldn't it be cool to have millions of dollars of research behind your blog posts and headlines? You can get it for free, if you know where to look. Read More

If there was a Mount Rushmore of advertising, Claude C. Hopkins would be its George Washington. Test marketing, coupon sampling, and copy research are standards today in advertising, and Hopkins invented them all. Here, in his own words, are his 13 don'ts of advertising. Read More

A New York ad agency used this process to help back up an audacious guarantee. You can use the process, too. Read More

This week a solopreneur sent me this question by e-mail: “I’ve identified my niche; do you have any thoughts on how to develop it?” Here’s my reply. Read More

Legendary ad executive John Caples once did a study of 100 of the most effective advertisements ever written. He wanted to know which words were used most frequently in the headlines. Here’s what he found. Read More

There are many ways to skin a niche. One is by size. That’s what Manoj Bhargava did when he created his now-ubiquitous, 2-ounce “energy-shot” product, 5-Hour Energy. Read More