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I will bet you an Italian-sausage pizza (with choice of two toppings, plus extra cheese) that less than 1 percent of business owners in the United States know what I’m about to tell you. Read More

The year 2013 was a good one for solopreneurs and they have very high expectations for 2014. But to meet their expectations, solopreneurs must overcome challenges with cash flow, time management, and sales and marketing. Those are among the key findings in The Solopreneur Life 2013 End-of-Year Surv Read More

Today, I’m going to share David Ogilvy’s Second Commandment. I believe it was Ogilvy’s Second Commandment, combined with the wisdom to never abandon it, that made him the king of advertising. Read More

The foundation for David Ogilvy’s greatness was an unwavering faith in great copywriting. For Ogilvy — and for any copywriter worth his or her invoices — “great copywriting” means copy that sells. With that as background, here’s Ogilvy’s First Commandment for great copywriting. Read More

This is the eve of 2014, and I am writing a list of goals I want to achieve in the next 12 months. My overarching goal for 2014 is easy to comprehend, yet difficult for me to accomplish: slow down. Read More

Placing links in comment sections has been standard SEO advice for many years, and thousands of innocent people have done it. Apparently that advice has gone bad, maybe. Read More

Recently, a reporter from the Greenville (South Carolina) News asked me: “What’s the biggest surprise for people who become solopreneurs?” The biggest surprise is a doozy, and it ruins hundreds -- perhaps thousands -- or startups every year. Read More

When Walt Disney conceived of Disneyland in the early 1950s, he was a broken man in a tortured state of mind. He was estranged from the Disney studio and he spent all of his time playing with toy trains in his backyard. By 1955, Disneyland opened. How was that possible? Read More

Shiny Object Syndrome is the urge to spend money and time on something new. Most solopreneurs fall victim to Shiny Object Syndrome at some time or another. Fortunately, there are two proven ways to beat it. Read More

One of my favorite periodicals is published by a grocery store: it’s Fearless Flyer, a monthly publication from Trader Joe’s. In each issue, Fearless Flyer employs six copywriting practices you can use to improve your sales. Read More