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Do you advertise on Instagram?

Did you know you can run Instagram ads in Instagram Stories?

Instagram Stories ads appear between stories on Instagram and take up the full screen, creating a more immersive viewing experience. Read More

While IBM’s Watson supercomputing service is named after former IBM chairman and CEO Thomas Watson, the name also recalls another famous Watson. Read More

Business Process Model & Notation (BPMN) is like a flow chart on steroids.

It’s the one true way to graphically map your processes and is a globally-recognized, standardized method. In other words, it’s information any business looking to draw reliable process maps needs to know.
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Here’s our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web. Read More

Do you run social media contests for your business?

Looking for ways to make your contests deliver more than entries?

A strong social media contest can generate real value for your business. Read More

Chatbots are one of the hottest trends in tech and marketing. Some have gone so far to predict that chatbots could one day replace the need for websites and mobile apps. Read More

The recent victories were not merely political successes, but demonstrations of the immense potential of advanced marketing and advertising methods.

We’ll look at three key areas in this article:

Why are emotions so powerful in decision making?
What is psychometric testing – the Trump and Br Read More

Do you use social media to keep existing customers engaged with your business?

Interested in effective ways to strengthen those relationships?

Social media marketing can help deepen your connections with existing customers so they continue using your product or service. Read More

Marketing automation is on the rise. The reason? Marketing automation vendors are promising accelerated revenue and improved ROI (return on investment). Read More

Personalization goes far beyond a custom name field. Personalization means relevance and that’s why it lies at the heart of effective marketing communication. In today’s article I’ll show you how to use marketing automation in order to send the right emails to the right people at the right time. Read More