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Do you have any idea how massive the internet is today?

There are currently over a billion active websites online, with more than 300 million of them being blogs.

Yes… that is a massive amount of content, however, we still haven’t even talked about social media yet! Read More

Sometimes finding motivation to work is hard.

When we’re lacking motivation to get going we find ourselves doing nearly anything to stall and prevent ourselves from completing the task at hand. We check our social media accounts, get coffee, visit work friends, get more coffee, and then finally Read More

When you work in a small marketing department with a shoestring budget, you’re often faced with the dilemma of paying for automation or investing hours in managing the work internally. Read More

Digital, social, and mobile technologies have dramatically changed the world we live in. And no function has been more disrupted than marketing. Executives won’t fund marketing if it doesn’t demonstrate results. That’s why marketing ROI – including content marketing ROI — is one of the top challeng Read More

Most “city pages” stink more than a pig farmer’s overalls. Even if they rank well, they usually don’t compel anyone to call. The content is stuffed with the name of the city, but it’s boilerplate otherwise. To would-be customers it’s just lip service from a company that seems desperate for busin Read More

Being a successful small business means you need to be prepared. You can’t necessarily prepare for every potential situation you’ll run into. But there are some things you can do to be as prepared as possible.

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If you’re using less than half the buttons in your Microsoft Outlook inbox, you’re doing it wrong. Read More

The social media world is a fascinating one.

Every so often, a new social media platform emerges to capture our attention (Peach) or become part of our daily lives (Snapchat).

The social media tools landscape can be just as fascinating — and robust! Read More

Eventually, even the most creative content marketer feels drained. We start thinking of content in commodity terms: If I fill this many buckets full of words, I will have justified my paycheck for today. We churn out content that adds to the mountain of commodity content, instead of writing engagin Read More

In the back of a taxi, rattling over a bridge into the Old Town. I didn’t get a lot of sleep last night. I’m feeling a bit sick, driving over tram lines on my way to a cafe. Soon, I’ll order a coffee…

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