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As content marketers, we need to be in the business of storytelling if we want our content to resonate and inspire. As Shane Snow, Chief Creative Officer and Co-Founder of Contently, said during his session Create, Connect, And Optimize Through Storytelling: The New Formula For Content Success at t Read More

The online business landscape changes at a blistering pace and it is up to entrepreneurs to stay up-to-date with the latest tips, tactics and techniques if they want to stay ahead of the game! Events and conferences are the perfect way to blend work and meeting new people, but sometimes it can even Read More

Unlike large corporations, small businesses have to make the most of the limited resources and manpower that they possess. It takes determination and an entrepreneurial mindset to achieve more with less time, less money, and fewer employees, but the best way to get the most out of what you have are Read More

If you think SEO and social media are two different sides of a coin, then it is high-time you unlearn your basics. If you really want to excel in digital marketing, then you got to unlearn and relearn time and time again to stay updated with the ongoing trends. Content marketing, social media, and Read More

Interestingly, though, email marketing budgets have hardly shifted in that time, remaining around 15% of overall spend. Read More

The ability to track digital efforts to in-store visits can be the single most difficult challenge a local business conquers. Read More

The first step in applying the 80/20 principle is to analyse where you are spending your time in relation to blogging activities. There are many tools out there you can use to help you do this but I use Rescue Time. Read More

Traffic to posts does not always equal conversions, or even subscriptions. Sure, high traffic can indicate a large amount of interest in the given area, or that you’ve stumbled upon a winning headline for a high traffic keyword. But traffic means almost nothing if you’re not getting value from it. Read More

Content marketing isn’t easy. It requires time and resources that are often in short supply. Thus, when your brand finds a narrative that resonates with your target audience, it’s vital that you make the most of it. Read More

It is clear social media marketing is delivering real and measurable business value for companies large and small today. Marketers of all specialties from digital, content, strategy and even operations know they must not only learn, but also deeply embrace social media as a way to connect, inspire Read More