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One of the most popular mistakes of many start-up businesses is that they try to appeal to too many people. They are afraid that if they cater to one specific group, then they will lose sales by ostracizing other large groups of the market. Rather than creating a broad customer profile we require o Read More

I’m personally not really into jumping into an industry that’s already saturated but that doesn’t mean we haven’t run into dozens of clients who make good money in a highly competitive industry. Point of difference also known as “product differentiation” or “unique selling proposition” Read More

As my business’ only sales person, we were able to quadruple our sales last year through networking and referrals only. But yet in still, I despise the concept of “Networking”. First I will tell you why I hate “networking” and why you should too and then I will tell you how to be a great networker Read More

Choosing the right name for your business can either contribute to your success or make it more difficult. For instance, if you chose a name that people remember and identify with then your name alone will help to turn strangers into prospects. But on the other hand, if your business name is diffic Read More

Lidyr launched #LoveTheTeachers, a campaign aimed at recognizing the hard work and dedication of Philadelphia public school teachers. We launched this initiative to bring attention to and help alleviate some of the stress teachers face stemming from the highly publicized PA State budget impasse and Read More

In this episode of the Ecommerce Success Show I discuss your About page. Every strong about page should answer the following questions:

What kind of company? Describe how you want your customers to see your business. Use adjectives like big, small, affordable, family owned, minority business, bo Read More

The holidays seem far away, but now is the time to start considering what they mean for your e-commerce business. Continually, the holiday season inspires consumers to shop, and just as in previous years, online retailers are receiving more business. Is your small business ready? Here's what you ne Read More

Graphic design is the visual communication between text, images, symbols and artwork. If you own an eCommerce business, you should have a basic understanding of graphic designing. Depending on what your resources are, you may need to do some things yourself. Read More

Periscope is a new, fun, live streaming app that you can use to create live broadcasts a mobile device. It works on both smartphones and tablets. Periscope now has close to 2 million active users who use the live-streaming app everyday. Periscope users are watching the equivalent of about 40 years Read More

Most inboxes are congested with boring and uninterested emails. How are you going to gain their attention and keep them reading? As a business owner you have to sell in order to stay in business, and I have listed below 6 great tips to incorporate into your ecommerce email marketing. Read More