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Finding the best checklist app isn’t easy. I’ve written about my pains with productivity before, and I’m not the only one who has trouble sorting themselves out — you probably don’t know which productivity solution is best for you either. Part of the problem is that there are so many different apps Read More

When was the last time you felt ‘activated’ by a product? This is going to sound silly at first, and like internal language couldn’t have a meaningful effect on the way we look at approaching customer success for SaaS companies, but I’m going to argue that it can. When you say that you need to incr Read More

Managing your social media activities every single day, staying on top of the latest tech trends, and ensuring you get a decent ROI from the time and money you invest can be a great big headache for so many busy business owners, entrepreneurs and social media managers. Read More

Consumer-generated content (CGC) such as ratings and reviews, questions and answers, testimonials and social media blurbs give your website many benefits in search. We’ve highlighted some of these reasons in past blog posts, such as here and here. Read More

Running a business is hard enough. Add in the need to market your business, and all of the websites, tools and tasks that come along with it, and it’s easy to get overwhelmed. A forgotten password here or a missed task there can completely derail your day. Read More

During my tenure on the Customer Success Team at WordStream, I consulted for hundreds of marketing teams. One of the most common problems I saw was each member of each team was working in a silo. The paid media guy was responsible for paid media. The SEO lady was responsible for SEO. The Lead Nurtu Read More

Pictures make content more attractive but GIFs bring it to life. You can go to Giphy for free source of GIFs but you can actually create your own with these tools:

1. LICEcap for creating GIFs grabbed from your screen
2. Gifs.com for making Youtube videos to GIFs
3. Photoshop for advanced user Read More

Social media is a daily habit for most. We wake up in the morning and Facebook. Waiting for morning coffee leads to a scroll through Instagram. A funny scene on the way to work turns into a Snapchat to a friend. Read More

Quality content marketing takes a lot of time and effort—there’s just no way around it. But there are, of course, ... Read More

In some ways, running a local SEO campaign is a lot like writing a sitcom episode. Each follows a formula for repeated success, and when you strip both of them down to their cores, their components are very similar. The Venn diagram below outlines the formula for both a sitcom and a local SEO campa Read More