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Since 2014 there has been a continuous debate in our marketing world: Are those Google’s quick-box results good or evil? Read More

B2B marketers in particular, being tasked with the job of bringing prospects into sales funnels for complex products and services, need to know how to set goals for every aspect of their campaigns – and that includes social media initiatives. Read More

Your productivity really depends on the environment you manage your tasks and the way your tasks are presented to you. With this in mind, I’m going to look at three options I’ve tested against each other over the past few months and report on what I’ve learned, both from the perspective of the feat Read More

This is a mini-challenge for the Winter 2016 Bloggiesta. Get more info and sign up for the challenge here. I love lists so much, that I could easily make a very long list of why I love lists. In fact, I’ve already made that list. When I was 12. Organization in general makes my freak flag fly.
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You need to know the best practices for all sorts of campaigns: paid, content, social, email, partnerships… the list goes on. What’s more, you’re responsible for both strategy and execution (no matter how brilliant you are, there are only 24 hours in a day… and fewer if you want to, y’know, sleep). Read More

Reducing churn begins with making sure your customers are onboarded and set up for success. Find out more in this post... Read More

Use These Premade Zaps to Kickstart an Easier Life One of the downsides of Zapier is undoubtedly its complexity; when you’re just starting out with process automation it’s almost a requirement to have some sort of premade indication as to what you can actually do. When I first started using zaps to Read More

In 2013, Zenefits co-founder and CEO Parker Conrad made a bold statement at TechCrunch Disrupt: “If you’re an insurance broker, we’re going to drink your milkshake.” For a while, it seemed he would make good on this promise. Zenefits, the YC-backed free 2-in-1 HR platform and insurance broker, is c Read More

My guest today has built a seriously amazing business model. I would know. I’m a fan of it myself! Allison Schaaf took something she loves—helping people create amazing meals in their own homes—and turned it into a profitable and sustainable business called PrepDish.com. Read More

Don’t let a lack of marketing and sales alignment hurt your content marketing. Find out 7 things that marketing can do to get sales to use its content. Read More