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Recent partnerships and announcements have made Yelp even more important for your local business. Learn how you can be ready. Read More

It can be difficult to deal with negative reviews. See how one business owner got it right, and what you can be doing right for your business's reviews. Read More

Many local business owners say they still rely on word of mouth. Now that word of mouth is online, businesses need to be, too. Read More

Interviews are like market research; they test what people think they want. The better measure is what people will actually buy, or do. Rather than simply interview candidates, simulate the culture and demands of the job, for their benefit and for yours... Read More

Take a note from this fast-growing startup and focus on the things that will make the biggest impact in your first few years of business. Read More

Encouraging customers to give you feedback can be tricky. In today’s digital environment, though, having positive word of mouth online is essential. How do you ask for it effectively, tactfully and in an unobtrusive way? Read More

If there’s one thing we always recommend, it’s responding to your local business’s reviews on Yelp, Google+, and TripAdvisor. A recent study from BazaarVoice now offers up some statistics on just what kind of effect responding to reviews has on potential customers. Read More

Local business owners need to know how to adapt to the ways their current and potential customers are accessing information on the go. We’ve identified three ways that mobile is becoming more important to local businesses, and offer some tips on how you can capitalize on this. Read More

Sticky content is one of today’s most cost effective tools for capturing reader eyes, sending traffic to your page or store and driving home branding. But how do you create it? Find out here. Read More

For a restaurant, great images can mean the difference between someone choosing your restaurant when searching online or going with one of your competitors. Here, we offer 5 tips to take professional-looking photos without expensive cameras or equipment. Read More