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Offering value in a recession is more about time frames than about brands and prestige. As people learn from recessions to cut corners and save on fun, you should learn how to meet that need. JC Hewitt explains how. Read More

When it comes to building something lasting, engagement is half the battle. What to do with those numbers becomes a thinking exercise and a matter for traditional marketing concepts Read More

Five basic personal weaknesses and how to turn them around in order to be an effective sales person Read More

How to engage with social media and actually get results requires real online marketing planning. JC Hewitt explains how in this Part III of the series "Attention is Expensive" Read More

Learn why customer service is the real product lab for your business and why what most customers aren't saying desperately needs to be heard from the less than 1% who do Read More

JC Hewitt explores the cost of prospect attention in this Part II of the Attention is Expensive series Read More

What makes brands endure in new media channels? How do brands emerge victorious and thrive amidst fierce competition? This article explores these questions Read More

Stunts don’t cut it as a longterm strategy, not in social media, a format which encourages quick no-funding startups and low, low overhead. To compete in social media, you’ll just have to be yourself better than anyone else Read More

What the new movie Inception and Leo DiCaprio have in common with all successful marketing and advertising like the recent Old Spice campaign success in social media via forums like YouTube Read More

Justin McCullough discusses the basics of how to get into the mind of the prospect and sell from the prospect's perspective. A useful, brief introduction for anyone considering going into the field of sales or who needs to troubleshoot problem areas in the pitch Read More