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What does the web offer an entrepreneur who knows she can sell the finished product online, but needs to figure out how to have the product produced before that can happen?

As it turns out, plenty. Read More

Lisa Ann Pinkerton, Founder & President of public relations and marketing firm Technica, found herself turning to virtual assistants when her company’s staffing needs grew. Learn how that strategy contributes to her success. Read More

It may seem odd to ask, “What is an online business?” in this day and age, but the question popped into my head and won't let go.

So, to get the question out of my head and into yours (hehe – I love to share!), I’m going to take a stab at answering it and explore why this is such a key question. Read More

In the last few years, something has come along that makes having a great site online a critical part of a brick-and-mortar’s marketing arsenal. Yes, location marketing is here to stay. Read More

Facebook is my Rolodex: how one savvy professional uses social media platforms to create, deepen and enrich her relationships with media contacts such as reporters, editors and industry analysts. Read More

A conversation with Chief Operations Officer (COO) Manish Naik of Furnace MFG who talks about his company's successful use of pubilc relations to find customers online. Read More

When Joe Chernov joined Eloqua, an online marketing automation vendor, traditional PR tactics held center stage.

Recognizing that change was needed, Chernov took on a new role, “Director of Content”.

Chernov’s increasing use of social media tools led to one of Eloqua’s most successful viral m Read More

Like Old Yeller, the dog in the heart-rending tale of a beloved family pet who had to be shot when it became rabid, sometimes a brand name becomes more harm then help. Read More