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It might seem as though the world has moved entirely online, but face-to-face interactions still involve exchanging business cards. Posting a letter still requires a letterhead and small business marketing still requires flyers and other printed collateral. In short, creating effective promotional Read More

Behind practically every success stands a strong team.

Whether in the Air Force, the NFL or in business, effective team leaders bring the best out of their colleagues and accomplish the goals they set for their groups. Former Denver Broncos general manager and one-time Air Force Intelligence Off Read More

Whether you’re in sales or marketing, you’re pretty much trained to talk about how awesome your product or service is and why people should buy it. Always be closing, as they say. Well, what if you stop selling and instead be genuinely, honestly helpful? Read More

Years ago, when I lived in Silicon Valley, there was a core group of about 50 people–the “cool kids”–who would make or break any social application that came about. Even though it often seemed, back in those days, that Twitter was down more often than it was up, the “cool kids” persisted in their u Read More

On Facebook, everyone’s lives look happy. Including mine! I just went on a cruise–I have an amazing fiance. Whoosh Traffic just had its best day ever and it’s looking like we might hit a million-dollar revenue run rate by the end of the year. I have an awesome team–and yes, I just bought my first h Read More

tarting a new business, but stuck on finding the perfect idea? I hear you. In fact, you’re not alone.

Recently, I asked people who opted-in for more information on my upcoming “Art of Email” course what they needed most in their businesses. Although many people said “Customers!”, several people Read More

Social media may not be your only online marketing strategy, but in this day and age of digital consumerism, it most certainly should play an integral part of your overall promotional agenda. This applies to small businesses and large businesses, even nonprofits, alike. As far as nurturing a grow Read More

Couple years ago I was at a very unhappy place… overwhelmed, overworked, out of balance, not seeing the way out of this vicious circle. My deadlines were falling through the cracks, my family was falling apart, but I kept moving forward hoping this will change for better once I achieve next milesto Read More

I hope you had a great time crafting a life vision last week. If you missed my post, click here to catch up. How does it feel to be able to see the big picture of your life? When I first did this assignment, I suddenly felt newly discovered freedom as I no longer had to be everything to everyone. I Read More

Many people believe that setting up a business online is the hardest part, what they don’t realize is how difficult it can be to keep their business competitive once they are up and running. Today we’ll look closely at follow up. I will cover three major areas where follow up and follow through wi Read More