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Selling "value" versus pitching "price" makes a lot of sense. But the most effective approach will integrate relevant attributes and a competitive price to produce measurable return on expense. Read More

The road to positive organizational change is filled with twists, turns, potholes and traffic jams. Too often, companies seek a "silver bullet" that will trigger employee buy-in, support and results. The reality is that any initiative or strategy to create and sustain growth requires that four foundational considerations be addressed and leveraged. This blog post, from http://www.ideationz.wordpr Read More

Retail gift cards are one of the most common employee recognition and reward items used by corporations today. But what if those same companies knew the full story about how much money is made, by whom, and how little actual value ends up in the hands of their most productive employees?
Read "the rest of the story" behind the secrets that are never shared - until now - about retail gift car Read More

Amazon.com shocked the rewards and recognition industry by suddenly announcing that it was pulling out of the rewards fulfillment business in 45 days. Dozens of affiliated "partners" and their clients are left hanging without a sustainable rewards supplier. Read More

Emotions drive behavior. This is common knowledge, and is demonstrated in most media advertising that we come in contact with. How can you leverage emotional engagement to drive your brand, either for you product or service...or for your personal brand? Read More

Two simple words that will, when taken to heart, do more to improve your selling skills than just about any other combination. Sound too good to be true? Well, read on... You are about to be taken to a place where every customer is heard, and useless small talk has been banished...where the focus is on results, and you are an active contributor to helping your customer achieve his/her goals... Al Read More

Want to improve the quality of your customer presentations? Here are four simple questions to challenge yourself with. If you can answer these before walking into the appointment with your prospective customer, you will significantly increase the odds of a successful effort. Good luck! Read More