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It's Leap Year, and that means you get another whole day to focus on your small business. Rieva Lesonsky offers up some ideas on how to use the extra time. Read More

Remember the Tom Hanks/Meg Ryan movie You’ve Got Mail? It told the tale of an independent bookstore owner (Meg) struggling to hang on as big bookstore chains (Tom owned one) declared war on independent bookstores. (This was all before Amazon declared war on all kinds of brick-and-mortar bookstores. Read More

As a B2B marketer, you face the challenge of not just engaging but also educating and informing your prospective customers. Since different prospects have different preferences for how they learn about your products or services, creating a wide variety of content in different formats helps to ensur Read More

B2B marketers are putting more resources and money into content marketing this year, eMarketer reports. More than three-fourths of B2B marketers expect to create more content this year than last year, and more than half will increase their content marketing budgets compared to last year.
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Small businesses and startups regularly face some of the same challenges. They need to drive demand and awareness through creative channels. They need to find skilled practitioners who can propel business growth. And they have to stay on top of all the administrative duties required to run a busine Read More

Rieva Lesonsky gives small-business owners the skinny on 2016's trends, including EMV's effect on mobile wallets and how sriracha is changing the food landscape. Read More

Meet: Aytekin Tank, founder and CEO of JotForm. While Aytekin was working for a large Internet media company in New York City, one of his tasks was to create tools for editors to build forms, surveys and polls. He noticed the low quality of the products in the form-building space. Forms were too ha Read More

There is so much small business owners need to know to operate at peak performance. Luckily we live in the Information Age with plentiful resources. To help you sift through some of the data, every week we’re going to look at three business books small business owners should read and the lessons yo Read More

For more than 12 years now, the free open source content management system (CMS) WordPress has been available to website owners, large and small. It’s not an exaggeration to say it powers much of the web. In January 2015, it was estimated that WordPress was the foundation of 23 percent of the top 1 Read More

Technology makes our lives as small business owners easier in many ways. But in others, it seems to add complications and clutter. It’s still early enough in the New Year to get your technology in order so you’re ready to grow in 2016. To help, Staples is a go-to resource for tech needs. They’ve cr Read More