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Transforming a B2B lead into a closed sale has always been a long and arduous process. But in recent years, the process has changed. Now, B2B buyers are going through most of that process without you or your salespeople. How can you influence their decision in this type of situation?
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Consumers embrace and abandon food trends at an alarming pace, so it’s vital that food entrepreneurs stay on top of the trends. Mintel, a leading marketing intelligence agency, has just released its Global Food and Drink Trends 2016, an analysis of 12 key food trends (which you can download for fre Read More

Black Friday is still a big deal to the media, retailers and consumers — but for how much longer? New data from Google reports that U.S. consumers’ approach to the holidays is shifting from a focus on “marathon” shopping days, such as Black Friday, to a steady stream of purchases throughout the hol Read More

If you want to get a grip on the teen market, then you must read the new Piper Jaffray teen survey. The results of the 30th semi-annual Taking Stock With Teens survey results were just released.
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As Halloween approaches, small business owners have named the 7 things that scare them the most in the October 2015 SurePayroll Small Business Scorecard optimism survey.

While 70% said they are optimistic about the small business economy, they ranked the following as the most frightening: Read More

Is your small business’s marketing plan targeting America’s biggest spenders? No I’m not talking about the Millennials — those underemployed kids have big dreams, but small budgets. I’m not talking about Baby Boomers, either. No, the generation on my mind is Generation X.
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Whether you sell products on your business website or simply use it as a lead generation and marketing tool, your business website has to gain prospective customers’ trust in order to work for you. But did you know your website could be doing the opposite of what you intend and causing customers to Read More

Meet: Scott Fitzgerald, the president and CEO of The Curb, a retail return center in Tempe, Arizona, that “banks on the busts of big-box retailers.” Over $260 billion worth of merchandise is returned to retailers every year. Scott buys these returns from stores such as Costco, Home Depot and Walmar Read More

Get ready to celebrate a very happy holiday season — especially for retailers and ecommerce merchants. The 2015 holiday spending forecast is out, and according to the National Retail Federation (NRF), predicted spending levels are the highest they’ve been in the past 14 years.
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We first alluded to this trend last year, but it seems to have taken hold. If you’re an interior designer, architect, contractor or otherwise involved in home décor, you should know housing is going to the dogs—literally.
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