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What makes an ecommerce website profitable? First and foremost, as with any other business, it’s your pricing and your profit margins. Once you have figured out your overhead and other costs and calculated your pricing, however, there are 9 other factors that can make or break a profitable ecommerc Read More

There is so much small business owners need to know to operate at peak performance. Luckily we live in the Information Age with plentiful resources. To help you sift through some of the data, every week we’re going to look at three business books and the lessons you can learn from reading them.
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Recently a Web.com Small Business Forum member starting a footwear and handbags company asked, “How can I get interviews with buyers of [department stores] like Macy’s, Bloomingdales and Dillard’s?” To get the answer, I interviewed Adam Rizza, co-founder with his brother Wally of Sunscape Eyewear, Read More

Are you still operating a cash-only business, or do you indicate in subtle or not-so-subtle ways to customers that you prefer cash? Perhaps you charge a fee for using payment cards or require a certain purchase amount before they can be used. If your company does all or most of its transactions in Read More

The improving economy is good news for small business owners in most ways but one. As the economy bounces back from the Great Recession, employees are feeling more confident in their ability to find better jobs elsewhere. And for small business owners, the costs associated with replacing an employe Read More

As a small business owner, identifying your priorities on any given day is an ongoing challenge. With so many tasks calling for your attention, it may seem impossible to handle them all—especially during periods of rapid growth, such as when transitioning out of the startup stage. How can you figur Read More

5 Tips to Speed up Your Progress and Avoid Mistakes

By Berry Fowler, founder and former chairman of Sylvan Learning Centers

1. Begin with the End in Mind

Peter Drucker tells us, “The best way to predict the future is to create it.” Creating a clear vision of where you want to go with you Read More

There is so much small business owners need to know to operate at peak performance. Luckily we live in the Information Age with plentiful resources. To help you sift through some of the data, every week we’re going to look at three business books and the lessons you can learn from reading them.
Read More

While 60 percent of U.S. adults in a study by TechnologyAdvice Research say they read marketing emails from businesses, just 16 percent do so regularly. What’s keeping more customers from reading and responding to your emails? Maybe you’re making one of the 5 most common email marketing mistakes th Read More

One of the best ways for current or aspiring restaurant owners to test a new concept or a new location is a food truck. Food trucks are relatively cheap to start, far less labor-intensive and enable you to easily test menu items. Now an offshoot of the food truck concept—pop-up restaurants—is surgi Read More