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Looking to start (or grow) a business in an industry that’s already huge and destined to grow even larger? Welcome to the wedding business—already a $79 billion industry, according to the recently released 2014 Real Wedding Study, an annual survey from The Knot.
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While most entrepreneurs agree social media has become an essential part of marketing, it can also suck up all of your time if you’re not smart about how you manage it. But there are ways to make the most of it and still get enough sleep at night. You just have to know how to use it. - See more at: Read More

During National Small Business Week May 4-8, the SBA is hosting live events in five cities across the U.S., as well as online webinars for those who can’t attend in person. But the SBA is there to help your small business grow all year long, no matter where you are—not just during National Small Bu Read More

Most small businesses in the United States are family-owned. In fact, according to the Conway Center for Family Business, between 80 and 90 percent of all American businesses are family-owned, including approximately 35 percent of Fortune 500 companies (Walmart, for instance). The good news is fami Read More

B2C companies have plenty of loyalty marketing tools at their fingertips—from loyalty cards to mobile apps. But what about B2B companies? Building customer loyalty is just as important for you. In fact, 44 percent of B2B companies report that 60 percent or more of their new sales are made to existi Read More

As we celebrate National Small Business Week I’m reminded of the countless number of times I’ve been asked “what traits do successful entrepreneurs possess?” While I don’t have a definitive answer—does anyone?—I do think success and optimism go hand-in-hand.
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With over 60 million visitors per month, Amazon is an excellent way to expand your business, whether you operate a brick-and-mortar company or sell only online. On Amazon, customers are permitted to give online reviews and star ratings to vendors. These reviews are much like word-of-mouth recommend Read More

Are you trying to figure out your social media strategy for reaching B2B buyers who are purchasing technology? LinkedIn isn’t your only option. Eccolo Media recently took an in-depth look at what social media channels, types of content and strategy work best to attract B2B technology buyers. Here’s Read More

Whether you’re an ecommerce retailer, a brick-and-mortar retailer or both, Walker Sands has some useful insights on the future of retail and e-tail that you need to know. According to the new study Reinventing Retail, here’s how people are shopping online and offline:
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Here's a quick look at the tools and elements you should include when creating an effective marketing calendar.
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