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More than anything else, great storytelling differentiates successful content marketing from noise. Here's a great example repurposing The Beastie Boys Song, Girls, and incorporating a Rube Goldberg machine in a fun video for building block toys for girls.
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Look carefully at the tools you're using in your business. Are they the right tools for the job? It's incredibly important to use the right tools - they nearly always make every task and job easier, quicker and often, more fun.
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Book review of Remote: Office Not Required, by Jason Fried and David Heinemeier Hansson. Remote is an outstanding book for companies and individuals who haven’t considered or are on the fence about remote work. I highly recommend it. Read More

Content continues to dominate media headlines and marketing programs at many startups and small businesses. But is content marketing effective or a waste of time and money? Here are five key takeaways from a new study. Read More

What can entrepreneurs learn from a television show that features mindless, reanimated corpses with an insatiable hunger for human flesh? Here are ten important lessons entrepreneurs can learn from the zombie apocalypse. Read More

Businesses are spending billions of dollars marketing products and services on Facebook. Marketers are making tons of money. Facebook is making tons of money. It’s a win-win – except for the vast majority of the million advertisers burning through their budgets on ineffective Facebook ads. Read More

Brand NEW issue of crowdSPRING's Small Business Marketing Newsletter. Four Keys to Success, 2014 Trends, Secrets of Content Marketing Success, Lean Marketing, Launching Your Business for Under $1,500 and MUCH more.
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Four very important lessons entrepreneurs and small businesses can learn from the world’s best brands. Read More

Many entrepreneurs delay launching their startup because they believe they don’t have enough money to move forward. Startups can be expensive, but they don’t have to be. The Founder Institute has put together a 10 steps plan for launching a business for under $1,500. Read More

Marketing is storytelling. Stories help shape beliefs and also help people remember the things you want them to remember. Authentic and compelling stories help build a brand. Here are some phenomenal examples of great storytelling. Read More