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What your customers and potential customers say publicly about your company’s products and services matters a great deal. Here's why (plus three tips to improve your customer service). Read More

Many small business owners and young entrepreneurs are intimidated by marketing. Here's a good look at the different types of online and traditional marketing (we look at metrics and highlight useful resources). Read More

A new report surveying consumers in North America and Europe reveals interesting data about the efficacy of different marketing channels. Most alarming for business owners and marketers: only 10% of consumers trust advertising. But there is some hope. Here are the key findings. Read More

Want to increase your productivity? Stop using your alarm clock's snooze button. Watch this short video to learn why. Read More

Many small businesses wonder how they can improve their brand. If your branding is confusing, inconsistent or generic, you can undermine your credibility and ruin your chance for success. Today, we look at five branding mistakes that will cripple your business (with tips on how to avoid them). Read More

Here's a good look at 10 important lessons entrepreneurs can learn from high school seniors. Read More

Trust is a key for driver for your customers. Do they trust you to produce a great product? Do they trust you to deliver a reliable service? Do they trust you with their money and their time? So what can a your business do to engender trust with its customers? Read More

Many small businesses launch based on a theory of how their product will interact in the market, who and who their customers are and where they will be found, and a revenue model that they believe will work. But at the end of the day a theory is just that and many startups find that they have been Read More

If you’ve tried sending email campaigns at various times of days and are still struggling to find an optimal time for your email campaigns, consider sending your campaigns late in the evening or at night. We highlight the key findings from a recent analysis of the best times and days to send emails Read More

It may seem obvious that consumers prefer better looking websites, but it’s clear that not all business owners appreciate the importance of design. Email newsletters are a bigger design mess. This infographic should help you determine if you’re following good practices for email newsletter design. Read More