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Many small businesses wonder how they can improve their brand. If your branding is confusing, inconsistent or generic, you can undermine your credibility and ruin your chance for success. Today, we look at five branding mistakes that will cripple your business (with tips on how to avoid them). Read More

Here's a good look at 10 important lessons entrepreneurs can learn from high school seniors. Read More

Trust is a key for driver for your customers. Do they trust you to produce a great product? Do they trust you to deliver a reliable service? Do they trust you with their money and their time? So what can a your business do to engender trust with its customers? Read More

Many small businesses launch based on a theory of how their product will interact in the market, who and who their customers are and where they will be found, and a revenue model that they believe will work. But at the end of the day a theory is just that and many startups find that they have been Read More

If you’ve tried sending email campaigns at various times of days and are still struggling to find an optimal time for your email campaigns, consider sending your campaigns late in the evening or at night. We highlight the key findings from a recent analysis of the best times and days to send emails Read More

It may seem obvious that consumers prefer better looking websites, but it’s clear that not all business owners appreciate the importance of design. Email newsletters are a bigger design mess. This infographic should help you determine if you’re following good practices for email newsletter design. Read More

With very few exceptions, the landing and marketing pages for startups and small businesses are packed with too much content and distractions. An average user will glance at a page only for a few seconds. Here's some great insight to help you improve your company's marketing and landing pages. Read More

Are you wasting your money on paid search marketing? A brand new study from eBay suggests that you might be throwing your money away. Here are three important things you can learn from the study. Read More

For every successful PR stunt that is launched by a wide-eyed marketing team, there are dozens of unsuccessful efforts littering the road. Here are 5 legendary examples of PR efforts gone horribly, terrible, awfully wrong. #fail has never had better friends than these! Read More

Here’s is a post showcasing 10 great apps that, while they don’t yet do it all, go far to increase productivity when mobile! Read More