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Here’s an example of using a bit of creative thinking for a profitable joint venture. Let’s say you’ve got this great product and you want to hire a top-notch copywriter to write you a red-hot sales letter. Read More

oday I wanted to show you some common rookie mistakes that will almost certainly guarantee your JV proposal will be rejected. As you’ll see… these are simple things that are easy to avoid. Read More

Picture a busy city street that’s full of traffic and pedestrians…

Cars are moving at a snails pace and drivers are getting frustrated. Pedestrians are getting in each other’s way. They’re pushing and shoving their way through the crowded footpaths. Tempers are flaring amid the chaos. Read More

I’ve read a lot of business books in my time, but few of them have influenced me as much as…

“The Seven Habits of Highly Effective People”.

It’s written by Steven Covey and I highly recommend you check it out, if you haven’t already. Now, while I haven’t read it for years, I still remember ma Read More

I went to see a movie yesterday…

And whilst the movie itself was average, there was a trailer before it that really got my attention. It was for the forthcoming movie, “Focus”, starring Will Smith. And there was a quote in that trailer that I found fascinating…
Read More

Here’s something funny I read online…

“Today, I thought I felt my cell phone vibrating. Turned out it was just my girlfriend letting out a vicious fart against my leg.”

Sheesh, she doesn’t sound very delicate does she?

But this is a classic case of assuming things before getting the real f Read More

I received this question from a subscriber last week…

“My open rates are really low and I’m getting frustrated because I’m going to all this effort to write emails but hardly anyone is reading them. What can I do to improve this?”

It’s a good point… Read More

Alright it’s Friday, so I’m gonna keep this short and sweet…

But still give you value.

So, I came across an interesting discovery the other day…

I read online that if you put your mobile phone on “aeroplane mode” it charges twice as quickly. (By the way, you should try it and then thank me Read More

I was shocked when I first came across this…

It was about 8 years ago when I first visited the Philippines (which is where I’m staying temporarily for the next few years). And probably the most surprising thing was how the busy city streets had virtually NO TRAFFIC LIGHTS WHATSOVER at intersecti Read More

If you’re a marketer putting up a sales page, you have a dilemma.

Should you create a video sales letter or a traditional text based sales letter? Or should you do both? And which one converts better? Read More