ShawnHessinger submitted the following stories to BizSugar

Simply put, online video is huge and growing more critical to online business everyday. If you want to get attention online and aren't sure what return you can expect, check out this data on the growing popularity of online video and its importance in reaching your online market Read More

How To Integrate Social Media With Your Business Brand

How To Integrate Social Media With Your Business Brand - http://outspokenmedia.com Avatar Posted by ShawnHessinger under Social Media
From http://outspokenmedia.com 3886 days ago
Made Hot by: CFOWISE on July 12, 2010 6:33 pm
Want the "edgy" feel of a social media presence while maintaining total control over your brand image? Want to put yourself out there with a marketing message built on feedback from your customers and a transparent approach to all aspects of your business but aren't prepared to make the substantial changes necessary when your customers tell you you're headed in the wrong direction? That a lesson currently being learned the hard way by the traditional media industry. Social media branding requires a dramatically new approach to your customers and your product Read More

How To Network Like Guy Kawasaki

How To Network Like Guy Kawasaki - http://indiemusic.typepad.com Avatar Posted by ShawnHessinger under Social Media
From http://indiemusic.typepad.com 3889 days ago
Made Hot by: stillwagon428 on July 8, 2010 4:11 pm
When it comes to using social media for networking purposes, plenty of gurus have sprung up with ideas about how to leverage the latest tools. But few people have probably served as a better example of how to use social media as a networking tool in practical terms than former Apple Computer chief evangelist Guy Kawasaki, now Entrepreneur in Residence at Garage Technology Ventures Read More
Hi, folks. Put this together as kind of a more in depth exploration of how you go about creating real community on BizSugar or any other social media site you might participate in whether large or small. Thankfully, there are many others among our regular users here at BizSugar who are equally adept at building community through social media so I thought it would be great if everyone could pitch in with some suggestions as I'm sure there are things that could be added here. Besides, getting others' input is what social media is all about, right? Thanks, in advance, for your contributions! You can comment here or on the blog post by following the link. Read More
This recent post on the Official Google Australia Blog gives some interesting statistics about the number of Australians who research products online verses the number of small businesses with a presence on the Net. How do these statistics compare with the country or region of the world where your small business is located? Do you have a presence on the Web? Not simply a static Website, but social media, blogging and other interactive content as well? If not, why not? And how will you connect with customers who are already online searching for the products and services you provide. Read More
Pay Per Click ads can be a critical marketing tool for small businesses, however, with large corporations in the game, it can sometimes be quite difficult and challenging to get the proper keywords for your important ads at an affordable price. Here are some simple tips to help small business compete in the ever changing and increasingly challenging world of marketing your company, service or product through PPC. Read More
Here's a post on three critical trends that will impact all of search marketing over the next year and hence probably any small business owner that operates online. They include integrating online and offline marketing, using mobile device and mobile search and social media advertising. You can get more details on these trends by reading Lee Odden's full article and please share it with a friend as well as mentioning that you found it here at BizSugar.com. Thanks Read More
Eric Herrenkohl, recruiting specialist and author of "How to Hire A-Players," offers tips and step-by-step instructions for how to hire great employees for your small business and how it can change everything and add great value to your venture. Listen to the full interview with Anita Campbell on Small Business Trends Radio. You can listen live to Small Business Trends Radio 1:30 p.m. every Tuesday for another interview with guests and experts to help you operate your small business more effectively Read More

Welcome New BizSugar Moderators

Welcome New BizSugar Moderators  - http://www.bizsugar.com Avatar Posted by ShawnHessinger under News
From http://www.bizsugar.com 3898 days ago
Made Hot by: 9devon9 on June 30, 2010 11:50 am
Hi, folks. Please join me in welcoming the newest members of the BizSugar team. Also be sure to check out our new BizSugar blogroll. You may find links to some of your small business sites there Read More

How Do Businesses Innovate?

Avatar Posted by ShawnHessinger under Strategy
From http://www.youtube.com 3900 days ago
Made Hot by: maplesummit on June 28, 2010 6:49 pm
How can your small business innovate? How can you accomplish great things by stepping outside your comfort zone and creating a product or service that stands absolutely alone. I hope every small business owner or employee at a small business will take the time to check out this great interview by Braden Kelly of Seth Godin as they answer the question of how businesses innovate and become the best. The answer may surprise you Read More
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Share your small business tips with the community!