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This recent post on the Official Google Australia Blog gives some interesting statistics about the number of Australians who research products online verses the number of small businesses with a presence on the Net. How do these statistics compare with the country or region of the world where your small business is located? Do you have a presence on the Web? Not simply a static Website, but social media, blogging and other interactive content as well? If not, why not? And how will you connect with customers who are already online searching for the products and services you provide. Read More

Pay Per Click ads can be a critical marketing tool for small businesses, however, with large corporations in the game, it can sometimes be quite difficult and challenging to get the proper keywords for your important ads at an affordable price. Here are some simple tips to help small business compete in the ever changing and increasingly challenging world of marketing your company, service or product through PPC. Read More

Here's a post on three critical trends that will impact all of search marketing over the next year and hence probably any small business owner that operates online. They include integrating online and offline marketing, using mobile device and mobile search and social media advertising. You can get more details on these trends by reading Lee Odden's full article and please share it with a friend as well as mentioning that you found it here at BizSugar.com. Thanks Read More

Eric Herrenkohl, recruiting specialist and author of "How to Hire A-Players," offers tips and step-by-step instructions for how to hire great employees for your small business and how it can change everything and add great value to your venture. Listen to the full interview with Anita Campbell on Small Business Trends Radio. You can listen live to Small Business Trends Radio 1:30 p.m. every Tuesday for another interview with guests and experts to help you operate your small business more effectively Read More

Hi, folks. Please join me in welcoming the newest members of the BizSugar team. Also be sure to check out our new BizSugar blogroll. You may find links to some of your small business sites there Read More

How can your small business innovate? How can you accomplish great things by stepping outside your comfort zone and creating a product or service that stands absolutely alone. I hope every small business owner or employee at a small business will take the time to check out this great interview by Braden Kelly of Seth Godin as they answer the question of how businesses innovate and become the best. The answer may surprise you Read More

The trend toward integrating social media with e-Commerce is here. Both of these powerful tools will remain critical in shaping online business, probably for the foreseeable future. How are you integrating social media and e-Commerce? Read More

I'm sure you've heard this complaint before from many colleagues in small to medium sized business. But in all fairness, according to this post and the podcast accompanying it, the trouble with this common criticism is that it doesn't take into account the real use of social media or how it can best be used, Read More

Are you one ofthose small business owners who just can't see the value in Twitter? Does the idea of conversing with potential business partners, clients and customers by sharing informative content and retweeting the comments of others seem like a waste of valuable time? Hey, if you really want to understand the Twitterverse and how it can transform your business, read on. Read More

Want to know how social media will help you grow your business? Amazingly, many small business owners continue to doubt the effectiveness of social media sites as a marketing or better yet a sales tool. Here we look at some of the ways social media achieves the same results we might expect from more traditional techniques aimed at building your business's sales Read More