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In this episode, Robert and I get together IRL and discuss Airbnb’s new magazine launch with Hearst. We also debate whether or not “content blindness” is a real thing, and consider the possibility that media companies’ drive to run at the speed of news (and eyeballs) might be killing truth in journ Read More

Pinterest announced several updates to its business profiles including a new rotating showcase that “sits right at the top of your profile” and is the “first thing people see.” The showcase offers a way for brands to introduce themselves and craft the story of their business.

Pinterest also roll Read More

Outbound sales are nourishment. Your cold-callers are foragers. Your senior sales staff are hunters.

They find the new clients and bring them back to the tribe of engineers and human resources staff who depend on them.
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The CMI team is always thankful that we work with — and can learn from — so many inspiring, insightful, and creative professionals in the content marketing industry. But in the spirit of the Thanksgiving holiday that’s being celebrated in the United States, we thought we would express our appreciat Read More

For many people outside of marketing, Google Analytics can quickly become overwhelming. This is particularly true for the owners of small manufacturing firms. Without the time and resources to properly understand and use the vast amount of data in Analytics, many small manufacturers simply look at Read More

Marketers are under a lot of pressure to make sure their campaigns get noticed on social media. With so many businesses active across all social platforms, the content you’re publishing has to be more innovative, creative and engaging than ever. Read More

Whether you are an entrepreneur with a small sized team or a corporate representative with thousands of employees, HR processes are an inevitable component of any business. Present day HR software tools help you with keeping employee details up-to-date key access and license employee details, salar Read More

Every six – eight weeks we put on a little digital marketing event in Nottingham called Drink Digital. It isn’t a vast lavish affair, just a bunch of people interested in the industry getting together.

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If you’re struggling to get sales, you probably do not need more traffic. Instead, you need to work on improving your conversion rates. Not only will this have more of a long-term, compounding effect on sales, but it will cost you next to nothing. Read More

Forget "spray and pray." It's time to leverage your social media analytics to learn where and why your brand is generating buzz. Read More