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Profits are like water. We need them to survive in business. We interact with customers, we sell products, we build a whole lifetime value with our consumers. And then those profits come “pouring in” like water.

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Paralegals often think of themselves as indispensable superheroes for their firms, and for good reason. On a day-to-day basis, you’re asked to take on new challenges, requiring you to find more and more creative ways to accomplish things efficiently enough to enjoy some “me time” at the end of the Read More

You might think I’m about to tell you to get up as the sun rises, sit down at your desk and work until you can’t work any more. That’s probably because you’ve heard advice like this pretty often…
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In this 23-minute episode, Sonia talks about:

* The smartest place (usually) to send paid traffic
* How to generate the “signals of quality” that search engines use to rank good content
* The keys to making content more shareable
* Connecting your content with someone else’s audience
* Why I Read More

Do you want to measure the impact of your social media marketing efforts?

Wondering which social media metrics you should focus on?

Analyzing the raw data on campaign performance helps you determine which tactics are working. Read More

Did you know: just by increasing your customer retention by 5% can improve your profits by 25% to 95%? There’s high reward for little effort. The challenge becomes finding ways to get that 5% increase…
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While traveling Europe this year, I met Silvia Hänig who was writing a story for Haufe.de about customer experience. She followed up our initial conversation with the questions below. Instead of shooting back quick answers, I took the time, maybe too much time, to thoughtfully reply as if I were go Read More

Content and the notion of content marketing is here to stay. Prospects and clients alike expect to be able to turn to a search engine and find the answer to any question or challenge they face. Read More

When I started entering on a daily basis in 2001 I was unemployed and married, but we were childless. It was easy to find time to enter. Then I had a baby, moved, wrote a book, launched a business, wrote another book, and all the while I found time to enter and hour or two per day. Read More

When Tony talk to new small business owners He often get asked the question, What are some of the best online software tools and apps for business? The follow-up question is usually, is it free? Many small business owners find themselves struggling to manage their staff team, they can't get everyth Read More