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Even the most seasoned executives make blunders in the sales process that are easily fixed. Before you lose more business, Jim Lewis, CEO of Princeton Sales Partners and author of Five Deadly Sins CEOs Make in Sales, recommends that you keep in mind these five selling sins. Read More

Here are some tips on what leaders can do to promote openness, honesty, and ethical behavior as part of a strategic communication plan, according to Larry Johnson and Bob Phillips, coauthors of Absolute Honesty: Building a Corporate Culture That Values Straight Talk and Rewards Integrity. Read More

Spending on cause-related-marketing, one of the latest marketing trends, is projected to reach $1.57 billion this year, a 3.1% increase over 2008, according to the IEG Sponsorship Report. But how can a growing business affordably rally support for a cause? Here are some ideas. Read More

Steve Fretzin, president of Sales Results Inc., says your goal should be to improve group performance, and the best way to achieve that is to learn successful sales techniques. He offers these four tips. Read More

Looking back at October 2008, who could have predicted the destruction that would come about from the gale-force events that ripped across Wall Street only a month earlier? Despite the chaos of the past 12 months, these 11 lessons can help you weather the storm. Read More

To become a more effective leader, says Robert H. Thompson, author of The Offsite: A Leadership Challenge Fable, you must foster open, honest, and authentic relationships that urge others to want to discover their power and focus on what matters to them and their community. People who commit to the following five practices are dramatically more ef Read More

Bob Gilbreath, chief marketing strategist at Bridge Worldwide, says to create niche marketing that improves peoples lives. The more meaningful you make your marketing, he says, the more people are willing to pay for your products or services. Here are the things meaningful marketers know. Read More

In today's competitive marketplace, sales lead generation is especially important. As a result, salespeople find themselves under enormous pressure to sell better and faster. Here are some lead generation tips to consider. Read More

FuelNet presents a case study on how one growing business attracted new customers and promoted sustainable living through a partnership with local farmers. Read More

When it comes to understanding your market segments, government statistics are among the best available sources of information. For example, the publication Statistical and Metropolitan Area Data Book provides useful data on metropolitan areas, central cities, and counties. The Small Business Administration is another great resource. Here are some Read More