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It may seem like a stretch, but little changes in how you communicate can result in instantaneous and dramatic improvements in behavior, performance, customer service, branding, and profits. So says Stacey Hanke, a Chicago-based strategic communications expert. For example, if you don’t know how your messages are perceived by your customers, you will never make improvements. Read More

Some 1.5 billion people worldwide now carry a mobile phone — more than the number who have landlines. No wonder integrated marketing professionals are so eager to call, text, and reach out to customers on the move. Read More

There’s a lot of buzz among marketers about the importance of search engine optimization copywriting. And no doubt, getting your Web site ranked highly in the major search engines is important. But your effort will be wasted if you don’t deliver a clear message that drives recipients to take action. Read More

A recent survey by EMPLOYERS, a workers’ compensation insurance specialist, found that 52 percent of small businesses believe having a social media presence is important and 59 percent said it has provided value to their business. Nearly five million small businesses tap into social media, the survey found, but many are unaware of how to make the best… Read More

You’ve heard it before and it still rings true in today’s business world: it’s less expensive to keep an existing customer than to attract a new one. In fact this old maxim may hold even more water today due to recent economic belt tightening. So what can you do to boost your customer retention program? Read More

It’s easy for small businesses to feel like their brand-building strategy is at a disadvantage to those produced by global companies, but expensive campaigns aren’t necessarily better. Here are three ways to benefit from being a small company. Read More

Making 2009 the best year in sales is easier than you may think. It’s all about realizing that what you think and how you act have a far bigger impact on your success than the economy does, says Nathan Jamail, president of the Jamail Development Group and author of The Sales Leaders Playbook. Read More

Although most companies use their permission-based email marketing campaigns to promote different aspects of their business — products, services, valuable information — they’re perfect for getting customers involved in your business and building stronger relationships with them. Steve Adams, vice president of marketing for Protus, a provider of Software-as-a-Service (SaaS) communication tools for Read More

Social media sites like Twitter, Facebook, and LinkedIn enable businesses of all sizes to directly interact with customers like never before. What better space, then, to conduct customer research? Fanscape, a social media marketing agency, recently released a white paper on the basics of harnessing the social space for your business. Read More

Time is the most precious commodity to today’s buyers. They have a huge workload, few resources, little time, and many distractions. They usually go home late, still feeling disappointed with the day’s progress. No wonder it’s so hard to sell to these frazzled customers, says Jill Konrath, author of “SNAP Selling.” Read More