SusanFantle submitted the following stories to BizSugar

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There are six important steps to writing the perfect B2B marketing lead generation message. Here is the first. Read More
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Here's a great B2B marketing tactic that helps increase sales by uncovering a prospect's intent to purchase products in your industry category. Read More
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Putting personalization data in your B2B marketing to truly connect with customers and prospects? This single oversight can crush your marketing opportunities. Read More
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Here are a few tips to help ensure that marketing copy has a chance of generating the desired response, before it's seen by the market. Read More
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B2B marketing groups spending a lot of money on acquiring new customers may be missing the strategy that makes the bigger impact on the company's bottom line. Read More
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Should sales people use personal, one-to-one videos in the B2B marketing selling process? A recent discussion of this question produced some great insight. Read More
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Why anyone can use video in B2B marketing & why they should.

Avatar Posted by SusanFantle under Marketing
From http://b2bmarketingsmarts.com 4328 days ago
Made Hot by: bizyolk on January 27, 2013 9:05 am
There's nothing like video to make B2B marketing interesting, attention-getting and memorable. Here's why anyone can use video and why they should. Read More
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When and why B2B marketing fails.

Avatar Posted by SusanFantle under Marketing
From http://b2bmarketingsmarts.com 4335 days ago
Made Hot by: ObjectOriented on January 16, 2013 12:33 pm
Great content may fail because it isn't marketed properly. But B2B marketing can fail, too. Learn when and why B2B marketing can fail and how to prevent it. Read More
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Making a good first impression in this competitive B2B marketing environment is everything. Here are some ideas on making B2B Websites mobile-friendly -- fast. Read More
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Read these five most popular B2B Marketing Smarts posts added in 2012 for a little ammunition on how to improve B2B marketing performance in 2013.
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