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SusanFantle submitted the following stories to BizSugar

B2B marketing's content vs. format question.

Posted by SusanFantle under Marketing
From http://b2bmarketingsmarts.com 4767 days ago

A recent B2B marketing content survey shows a drop in the use of some formats and an increase in others. How should this change your marketing content strategy? Read More

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B2B marketing's one-stop manual of content best practices.

Posted by SusanFantle under Marketing
From http://b2bmarketingsmarts.com 4782 days ago

B2B marketers can learn the important steps in building an effective content marketing strategy, then how to write content that resonates with their audience. Read More

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5 B2B marketing ideas you can implement (almost) instantly.

Posted by SusanFantle under Marketing
From http://b2bmarketingsmarts.com 4790 days ago

I've looked for some B2B marketing ideas that can quickly move the success of B2B marketing up a notch. Here are the first five I've found. Read More

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What's missing from your B2B marketing strategy?

Posted by SusanFantle under Marketing
From http://b2bmarketingsmarts.com 4803 days ago

As new B2B marketing channels (mobile and social) open, it's important that today's marketing strategies not miss any of these six critical elements. Read More

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5 ways B2B companies can make millions from referrals.

Posted by SusanFantle under Sales
From http://b2bmarketingsmarts.com 4810 days ago

There's nothing more valuable in B2B marketing and sales than referrals. Here are five smart tips on how to keep those referrals coming in. Read More

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14 ways B2B marketers can establish credibility.

Posted by SusanFantle under Marketing
From http://b2bmarketingsmarts.com 4881 days ago

Smart B2B marketers make use of these 14 new and traditional forms of credibility to support the claims they make in their marketing. Read More

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Rock-Bottom Trade Show Tactics: Event Marketing on the Very Cheap

Posted by SusanFantle under Marketing
From http://b2bmarketingsmarts.com 4912 days ago

If you have no budget for an important B2B trade show, or you're simply a cheapskate, you can still turn a trade show into a marketing advantage. Read More

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When B2B Marketing should apply the rule of IDM.

Posted by SusanFantle under Marketing
From http://b2bmarketingsmarts.com 4921 days ago

For avoiding delays in marketing programs, B2B marketers need to quickly determine which elements are critical and which are IDM. Read More

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How often to send B2B lead acquisition efforts? Find your Uncle Harry.

Posted by SusanFantle under Marketing
From http://b2bmarketingsmarts.com 4965 days ago

B2B marketers need to find their own Uncle Harry -- the guy that triggers how often a B2B company should mail lead generation offers to the same group of prospects. Read More

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