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If a B2B marketer sees his or her favorite marketing phrase on the Richards' Quadrant, they should run and hide. Read More

What ITSMA calls the New Buyer Paradox presents the three goals that have been at the top of the list for B2B buyers for as long as I've been in marketing. Read More

Knowing when the relationship with a lead has begun, triggers the point at which it's smart and effective to make a human connection with that prospect. Read More

Here's a reminder of an essential B2B marketing point of view and insight into a new trend that puts ROI on steroids. Read More

Many B2B marketers do not understand how important words can be. It's the words and messaging that cause prospects to act on what a B2B marketer is offering. Read More

Pulling data for B2B marketing out of sales management, CRM or transactional databases is not a best practice. It misses insights vital to the marketing process. Read More

Few B2B marketers have ideas on how to shorten the time from marketing program inception to implementation. Here are four tactics to help compress this process. Read More

No matter which strategic B2B marketing options you choose to pursue, two elements must always be in place to ensure success -- targeting and tracking. Read More

Find out why it's important for every business to have a positioning line or tagline. Then learn how to create one for your business that sets you apart from your competition. Read More

I often see major B2B brands not following best B2B marketing practices. Yet smaller businesses want to do what the big guys are doing. Just because companies make a good product doesn’t mean they are the best at marketing. Read this post and discover the reasons why focusing on what the competitio Read More