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Is it politically correct to talk about the differences in B2B marketing to men vs. women? Maybe not, but working with a new client this past week revealed an important element that should be included on a marketing and CRM database. Read More

All in one quick article learn about creative approaches that reach the C-suite and produce sales appointments; the importance of adding drama to headlines; and what types of solutions are at the top of the list for technology buyers this year Read More

How B2B marketers should learn a rule from great sales people to enhance the results of their marketing efforts Read More

In these days of crazy-busy prospects, you have to get your marketing messages across fast. Here are four quick tips to help you do that right Read More

We all remember that testing in the classroom was about questions. Testing in the world of B2B marketing, however, is about getting answers. See a number of ideas for testing email subject lines and learn why testing is one of the most important parts of successful B2B marketing Read More

Learn why most of today's marketing discussions focus on social media and how this should influence B2B marketing budgets Read More

Numbers drive successful marketing. Discover 5 numbers that help guide the creation of profitable B2B marketing strategies. Read More

Discover two simple additions you can make to your Web site that make it easy and convenient for prospective customers to learn about the advantages of doing business with you. Read More

Learn the three basic Web site best practices that make your company Web site a strong player in your efforts to win new customers. Read More

Learn about the nine tried and true marketing processes that make lead generation and nurturing efforts successful and profitable. Read More