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The difference between corporate sales and consumer sales are realistically very similar, they both provide the same style of service to the end user and both require the same techniques, notably in B2B selling. Read More

On Friday 29th August 2014, Ryan Grepper’s Coolest closed its Kickstarter campaign with over $13million in donations to become the most successful project on the renowned crowdfunding platform ever. The ’21st Century Cooler that’s Actually Cooler’, which had an original goal of $50,000, went on to Read More

I’ve been part of many discussions, by which I mean arguments, on forums and blogs alike and almost all have been in the name of social media – specifically to ensure that it doesn’t become the ugly duckling in the world of digital marketing. Read More

Check your junk box and spend a few minutes going through the contents in there, most of those emails will have a very common trend and you’ll probably notice it straight away. We’ve got so used to spotting these “junk” emails that we can recognise them a mile off. Read More

You load your pitch video, you write up your content and attach some pictures – upload. Now you wait for the funding to come pouring in, right? You’d think that this is how crowdfunding works and from what you see on the likes of Techcrunch and the home page of the crowdfunding platforms it’s relat Read More

The Sales KPI or Sales Key Performance Indicators is absolutely essential in measuring your businesses outreach program vs business conversion. Here's part 2 to Sales KPI. Read More

Yesterday, The Wall Street Journal reported that Snapchat, the app famous for destroying your message instantly after being viewed by the recipient, is set to enable news, video clips and, most significantly, advertisements on its platform. Read More

How can this whole process of relationship building be simplified? A checklist is the easiest answer and that’s exactly what I’ve done with this article. Whilst all relationships built can’t be done so with a simple template you can ensure that nothing is missed out when it comes to ensuring that Read More

I’m going to take a bet and say that you being a sales professional, 9 times out of 10 you’re thinking about closing a sale as soon as you first get in touch with a lead. It’s normal, and to be honest, it’s sort of expected in what can be the cut-throat world of sales. Read More

Consumers want to engage with the people behind the brand, more so now than ever before. Richard Branson, Steve Jobs and Bill Gates are three of the most recognisable figures in business because they became the face of their companies and made themselves synonymous with creativity, innovation and s Read More