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SETH GODIN was the BIG DRAW at The Art of Marketing Conference in Toronto on March 2nd. The value in WHAT he had to say on Leadership & Creativity was not in the 'WHAT' of WHAT he said but in the 'WHAT' about WHAT he talked about. Read more to find out WHAT that was. Read More

Want more revenue? Well, harness the power of brand focus, clarity, simplicity, and utility by benchmarking yourself to Tiffany & Co. so you can gauge your offering’s sales & marketing strength and how to improve it. Read this article to understand how. Read More

Are you looking to push big sales growth this year like so many others? Well, to avoid the disappointment of missed expectations, you best make sure your offering’s fundamentals have and will keep pace with your marketplace’s evolving reality because relying on old assumptions and guesswork won’t deliver the revenue result sought. Here’s why and what to do. Read More

Particularly in entrepreneurial and family owned business situations, the pursuit of personal happiness is the key motivator. This article helps business owners learn how they can maximize their happiness through learning about the ‘right’ and ‘wrong’ of happiness motivation, ‘the why’ of happiness motivation, and ‘the science’ of it. Read More

Bankruptcies really are like car crashes. Most times with more prudent, careful driving they could be avoided. That is why business owners and company leaders need to think safety first, gain second before they go and take on significant business risk. Here is the argument for why. Read More

Like business commitments, the making and keeping of New Year resolutions is a test of character. This is something too little appreciated today. But it shouldn't be if you want your company to be great. Read why. Read More

If you're interested in how to develop a winning CEO mindset, I recommend you copy key pages from the Matt Barrett management play book if you can. You could learn a lot from how he achieved success at Bank of Montreal in Canada and Barclays Bank in London England. Here's how. Read More

Christmas really is an opportunity time to strengthen the connections that sustain your business and personal life. Don't miss it because you and your business could be much better off if you invest something in your relationships with others. Read More

When everything from wealth to glory is on the line, athletes aren’t the only ones who freeze, choke or come up short. But in business, that shouldn’t and doesn’t have to be 'just the way it is'. There are ways to react and adapt to the stress. Read More

Putting our shock and indignation aside, there's a vital lesson for business people at all levels to learn in Tiger's GiNORMOUS public flame-out this past week. Read More