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What you get out of Twitter depends largely on who you're following. These tips and tools will help you find the right people to follow. Read More

I loved this post from Rand Fishkin: "Marketing First; Product Second" makes a lot of sense. Lots of good stuff about marketing, SEO, and entrepreneurship here. Read More

Have you looked at your Page Insights since Facebook revamped it? Here's my review of what's interesting and useful (a lot!) and what I wish they'd improve further. Read More

Do you track your website metrics on Google Analytics? This blog post explains some important stats you should be looking at to see how people came to your website. Read More

Are you on Twitter? Much of what you get out of it depends on who you're following.

Here are five kinds of people you should be following (and why). Read More

Are you using Google Analytics to measure your website performance? This three-post series explains important stats you should be looking at, and what they tell you.

In this post, I cover basic traffic metrics such as visits (and how it's different from page views and unique visitors), and engag Read More

Have you set up Google Analytics on your website?

Google Analytics provides really useful stats about your website that you should be looking at. If you haven't set up Google Analytics yet, check out this easy guide.

And then go set it up NOW. Read More

Are you on Twitter? Make sure you're not making any of these mistakes! Big brands can get away with this, but small businesses need to be as effective as possible! Read More

Looking for social media post ideas for the Fourth of July? Here are five I could think of.

How are YOU promoting your business for the holiday? Read More

Mistakes can be horrifying and embarrassing... and can also be a marketing opportunity, if you do it right. I loved how PowToon CEO Ilya Spitalnik gave us an example of this recently. Read More