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Creating marketing videos is near essential for most businesses. This blog post has a list of free tools we've used to create our videos -- and that you can use too. Read More

We have put together this presentation with the most important email marketing tips we could think of. If you like it, share with your friends and colleagues. Read More

Check out our interview of Rand Fishkin, the CEO and Co-founder of SEOmoz. He talked to us about community-building, products vs. services, and more! Read on. Read More

From Alice in Wonderland: If you don't know where you want to get to, it doesn't matter which way you go. (somewhat rephrased)

Setting objectives is one of the first things you need to do for any marketing activity or campaign. Here's why objectives are important and how you can define them. Read More

How do you decide on topics for your blog or content marketing program? I answer that question in this post on the Better Marketing blog. Read More

Every week, I hear from entrepreneurs who want to know how to reach their audience.

I ask them: “Who is your audience?”

You'd be surprised at how many falter at answering this. Read More

Here's a sample website review we conducted for a small business: it might help you look at your own site with fresh eyes and see what you can improve! We look at things like overall site design, easy SEO fixes, ease of use and of course, content! Read More

How do you create marketing content if you don’t think of yourself as a writer/creator? Here are my tips. Read More

Here's a beginners' guide to content marketing for small-business owners. Why should you do it and how do you start? Read More

Are you sure all your marketing materials and copy are updated for 2012? Check again! Here is a checklist of ten steps you should go through for updated, relevant marketing communications! Read More