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In a previous post, I had decided to list down growth hacking tools for marketers like me who couldn’t code to even save their own life. Yes, there are tools that are smart enough to do the job for you. All you need to do is rack your brains to find the one that suits your needs and your business t Read More

Ever wondered why businesses these days are focusing on creating case studies or short reports around how their product/service helped another business?

Well of course, they are actively executing their content marketing strategies with consistent blogging, creation of white papers, et Read More

Content marketing is the name of the game today. Irrespective of the industry your business niche is in, inbound marketing is something you can't miss out on.

While B2C businesses are usually able to create an effective content marketing strategy, B2B businesses face a challenge in de Read More

Are you interested in knowing how to get more people purchase your products and services, without you having to pursue them over and over again?

Contrary to popular belief, an effective marketing plan isn’t the only factor that plays into increasing the conversion rate of your website. The key t Read More

If you’re getting a lot of traffic to your website or landing page and still not getting enough people to convert, it is time to think over your conversion strategy. Sometimes going beyond what the conventional conversion rate optimization tips state is the key to success! And no, using a different Read More

Growth hacking has become one of the most talked about term in the startup and marketing domains. While some see it as a means of accelerating the startup’s growth, others consider it a fancy word for marketing clubbed with technology.

There has been a speculation about how growth hack Read More

As we detailed in our post earlier, lead nurturing is the act of following up with leads in a consistent and logical manner, to encourage them to move along the sales funnel and convert. It involves keeping the leads engaged by offering them relevant, value adding content at the right times via th Read More

Many ecommerce businesses still don’t have a blog up and running. And those who do, don’t bother to update it regularly. The reason for this decision being – why have a blog when the main objective of the website is to set up an online shop and nudge purchases?

The latter is exactly th Read More

A website’s bounce rate is the key metric to use to effectively measure how engaging your customers find your website. Another key metric to keep a close eye on is the page load speed, as it is not uncommon for users to simply abandon a website if it takes too long to load or loads improperly. Read More

We have all spent countless hours on our website copy. Redesigning it to fit current trends, rewriting it time and again so that it reads well, includes all the questions our audience wants answers to and tried different calls-to-action to make it relevant to our marketing campaign, and so on. But Read More